Shorter Is Actually Longer. Much Longer.

July 30, 2011 § 2 Comments

In the advertising community there is belief that long copies have become extinct. Well, although scarce we do see one or two now and then. But besides that I don’t believe it completely.

Before, the advertisements contained a loooong copy supported by a humouristic picture. The whole package normally narrated a story, like literally, about the brand.

As the world moved on, what happened to everything happened to ad copies. They became shorter and shorter and shorter. Or should I say brief. So basically, this particular change has made lot of people believe that the copywriters don’t write as they used to. Long. Not ture. Well, at least in a border sense.

Copywriters just moved on. Moved on from the traditional ‘writing’ a story to actually creating one. Instead of just telling people what the brand/product is all about, they have moved on to giving them an experience, a first hand experience. Which by the way, is a ‘story’ written/told/shared and what not by the customer itself.

Although not all the campaigns follow this, some do, and they become big.

The bottom line is, its like this favorite quote of mine, “Tell me, I’ll forget. Show me, I may remember. Involve me, I’ll buy it”.



Analogy of the Week

July 16, 2011 § Leave a comment

What each day of the week really feels like.

Monday = Feels like, well, a Monday.

Tuesday = Better, but still feels like Monday.

Wednesday = Can’t usually remember which part of the week.

Thursday = Feels like Friday evening, with a bit of disappointment.

Friday = Feels like weekend is already here.

Saturday = Feels like Friday for those who work.

Sunday = Feels like goddamn Monday is back already.

Randomness is refreshing

July 14, 2011 § Leave a comment

It is, don’t you think.

I believe in it. It may not always be the best thing at that moment but it always is refreshing. Even the smallest of randomness. Don’t get it?

Ok, imagine this, tomorrow you are going to your office, instead of greeting everyone with your most boringest Good Morning, ask them a complete random question, like, How hot was coffee this morning or Did you get that Deep Purple T-shirt yet or some shit like that.

Some people may not like to answer, because they wouldn’t expect it any thing out of the blue. But they will think about it. And the ones that do answer will be glad to, and who knows, you might even have a decent conversation. And thus the usual routine boredom is killed.

Try it today.

I’m on a horse

July 13, 2011 § Leave a comment

Advertising. Its all about being fresh. Making people believe they are right, they are beautiful. All. The . Time. Also, its about ‘aha’ then ‘huh’.

Have you seen the Old Spice’s ‘I’m on a horse’ ad. (Nevermind. Here it is, you can watch it again.)

It is the one of the best lines of our generation (at least, as far as I’m concerned). We all know about it, heard stories about it, laughed, amused and wondered about it. Facebooked, Tweeted and Youtubed the shit out of it, on what makes this ad good. So, what is it that makes this ad so amazing?

It wouldn’t have made you wonder. But I’m sure it would’ve made you think about it over and over again. And most importantly, it made you laugh. It made you think, “aha!, now I see the point”, with a bit of a humory twist, ‘I’m on a horse’.

It was random, it was fresh, it is Old Spice.

Discovering another world

July 8, 2011 § Leave a comment

There is a first to everything. So here I am starting something new…again.

I’ve always wanted to get familiar with WordPress, but was never able to get around it. I know its not rocket science to figure it out, but it took me a while.

The main reason I wanted to use WordPress is, well, what else… cool themes. Lot of cool themes. Blogspot was never as cool. It had enough mumbo jumbo going on, but never as down with customization. And of course downloadable themes. With that said, don’t be surprised if you find the whole layout changed the next time you check the blog out.

So, here we are. Let me see what I can come up with to post now and then.


Where Am I?

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