I’m on a horse

July 13, 2011 § Leave a comment

Advertising. Its all about being fresh. Making people believe they are right, they are beautiful. All. The . Time. Also, its about ‘aha’ then ‘huh’.

Have you seen the Old Spice’s ‘I’m on a horse’ ad. (Nevermind. Here it is, you can watch it again.)

It is the one of the best lines of our generation (at least, as far as I’m concerned). We all know about it, heard stories about it, laughed, amused and wondered about it. Facebooked, Tweeted and Youtubed the shit out of it, on what makes this ad good. So, what is it that makes this ad so amazing?

It wouldn’t have made you wonder. But I’m sure it would’ve made you think about it over and over again. And most importantly, it made you laugh. It made you think, “aha!, now I see the point”, with a bit of a humory twist, ‘I’m on a horse’.

It was random, it was fresh, it is Old Spice.


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